"If it works well," he said, "it could be an effective way of handing some control of Internet commerce back to people who are creating the work. Yorke had described the album’s release via BitTorrent as an "experiment to see if the mechanics of the public are something that the general public can get its head around. in which case you have my utmost respect." This may be perhaps because you don't engage with 'social media'. The ad reads, "Hello you may not have heard that I put a record out recently. The ad for Yorke’s "Tomorrow’s Modern Boxes" album, has, in a break from convention, been released exclusively via peer-to-peer file-sharing service BitTorrent. Radiohead lead singer Thom Yorke has sent out an email ad for his new album to members of his fan base, in which he declares his respect for consumers who do not engage with social media.
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